Target Audience

 

 

What is an audience?

An audience is a group of people who participate in a show or encounter a work of art. For example, a audience in the cinema are the people who are sitting in the cinema watching the film.

There are 3 types of audiences:

1) Primary - Main audience - has direct interest in the selected product.

2) Secondary - Secondary audience - product that is not designed for them, however they may view it because of their children , friends , family ect.

3) Tertiary - They're slightly interested in the product due to something they know within it. Would not usually view/read it.


Target audience

A target audience is determined by several characteristics. Depending on the product, marketing teams will consider the age and gender that will be most interested in making a purchase. Companies will also consider the income range of their potential buyers, as well as where they are in life. For example, a bachelor just out of college has different needs than a successful businessman with three kids and a wife. Other considerations for determining a target audience include lifestyle, career, location (including urban or suburban), education, and hobbies, among others.
A example of a particular target audience are teenagers. A film could be just aimed at teenagers because of the location , cast and genre of the film.

Target audience will include:

. Age
. Gender
. Class
. Ethnic group
. Interests
. Qualifications


Why is it useful for a film to have a target audience?

It is useful for a film to have a target audience because you know exactly who your film will target so you know to add interests for them to want to watch the film, and by getting exactly what your audience wants will make a film a success. You also know exactly who will be watching the film.

Audiences teen dramas appeal to?

We think that teen dramas appeal to teenagers between the age 14-19.  Mainly more aimed to the girls than the boys however some boys will watch teen dramas, but when you hear teen drama you basically think 'chick flick' . Also teenagers who are in education and their interests will be having a sport and who like to sit at home and watch movies.
However , we think teen dramas can also appeal to parents as some teenagers want to watch with a parent, more mother and daughter , and also if your a parent you come across watching it anyway. Therefore, we think teen dramas appeal more to teenagers and parents.